Blog On Copywriting, Speech Writing, Business Writing, Editing and Proofreading
Welcome to our new blog. In the coming months and years we’ll be covering a diverse range of topics on all forms of written communication for business. We’ll divide these into four main categories:...
View ArticleWhat is copywriting?
As I mentioned in my previous post, I’ll start the discussion of copywriting with a definition of the term. I found this definition of copywriting on Wikipedia and modified it. I think it summarises...
View ArticleWriting a Case Study: Using the Indirect Approach for an Effective Business...
The importance of the indirect approach in copywriting cannot be underestimated. I think every copywriter should read Strategy by B H Liddell Hart. The author was a historian who greatly influenced...
View ArticleCopywriting Basics – Use Simple Words
Copywriting Basics ─ Use Simple Words One of the first rules of copywriting is to keep it simple. When copywriting for any format you need to keep in mind that people don’t like reading long or...
View ArticleWhat Many Advertising Agencies Don’t Know About Copywriting
One of the basic rules of good copywriting is to speak to your readers. A simple copywriting technique that helps you speak to your readers is to use the word ‘you’ in your copy. Grammatically...
View ArticleWhat Many Advertising Agencies Don’t Know About Copywriting (continued)
We sparked some debate in our last copywriting blog post ─ What Many Advertising Agencies Don’t Know About Copywriting. We feel it’s good to have some controversy about copywriting and we’re replying...
View ArticleCopywriting — why you should make your words visually appealing as well as...
Super long sentences, tombstones of text, wallflower headlines…ugh! When it comes to copywriting, good looks matter. Copywriters sometimes neglect the aesthetics of their work. We get so caught up in...
View ArticleCopywriting To Motivate Consumer Mindsets
Copywriting is not normally a term associated with psychology. But there is no doubt about it, copywriting is a powerful means to motivate and shape consumer mindsets. In this blog, we look at how you...
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